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HelloFresh is a multinational meal delivery service with a presence in several Western European and North American countries, as well as Australia. The company was founded in 2011 in Berlin by Dominik Richter, Thomas Griesel and Jessica Nilsson.
HelloFresh sells meal-kits including ingredients and step-by-step recipes. The company delivers over 7.4 million meals a month to over 800,000 regular subscribers. Boxes are usually offered on a 3×2 (3 meals for 2 people) portion, with variations such as 3×4 (3 meals for 4 people) and 5×2 (5 meals for 2 people). The boxes are delivered weekly on a flexible subscription model.